EOTO Accountability Group 7

Meeting 9 - May 12, 2027

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One Word Barometer

How are you feeling right now?

• One word. An emotion. No wrong answers.

Business Updates

5 minutes each

• OBT - done or not done? What did you learn?
• Best and worst of the month
• Financials: revenue, cash, widgets. On track?
• Presentation needed?

Presentations

15 minutes each. 5 members.

• Headline: what is the issue?
• Significance: why does it matter?
• Background: what context does the group need?
• Options considered: what have you tried or thought about?
• Experience shares from the group (5 min)
• Coach feedback (5 min)

Break

10 minutes. Be back at 3:50 PM.

▲ Review

Brand Promise and Positioning Statement

How do you communicate what makes you different?

• Brand Promise: a public commitment to your Core Customer based on their top 3 needs
• What you promise to deliver, backed by a specific guarantee
• Positioning Statement: For [target customer] who [need], our [product] is a [category] that [key benefit]
• Takes all the strategy work and formats it into one sayable statement

Break

10 minutes. Be back at 5:00 PM.

Personal Review

10 minutes. Work alone.

• What are your key takeaways from today?
• What commitments are you making?
• What is your OBT for next month? (SMART goal)
• Update your EOA Prep document with your conclusions

Personal Review

5 minutes each. Share your conclusions.

• Present your key takeaways
• State your OBT for next month
• What problem does it solve?
• How does it connect to your Owner's Outcome?

Reading

Current reading list

• Dare to Lead Brene Brown

Housekeeping

One Phrase Close

5 words or less.

How do you feel right now?